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Webinar: Video Best Practices featuring Twitter

28th February 2020
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‘A Realistic Approach to Online Video Excellence: Manage the New Omnichannel World Order!’

This #FlashbackFriday we’re looking back to September 2019, at our webinar with Twitter, centered around online video expertise, and channel management!

Here’s a summary of some key and informative statistics from last year’s Adweek Webinar:

‘People now spend more time on their mobile devices than in front of their TV’s’

‘70% of total brand impact for key brand metrics are made in the first 3 seconds’

‘Video ads that are 15 seconds or less are most memorable & 6 second video ads lead to the highest brand affinity’

‘Video ads with clear logo placement drive 36% higher unaided brand recall’

‘Videos with captions or super are 11% more likely to be viewed, generate 28% longer view rates and lead to 8% higher brand favorability.’

To learn more, watch the webinar above, and let us know what #OnlineExcellence you will be making to keep up with our current video advertising ecosystem.

 

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