AI and the future of television advertising – How will emerging technologies impact the advertising industry?
The television and TV advertising industries are being radically reshaped…
Background
In October 2017, Meetic Europe approached Adstream to help them centralise their creative asset production. They had recently commenced a partnership with a new French communication agency and wanted one platform where both the agency and their in-house team could easily collaborate.
Solution
Combining TV, radio and digital, Adstream delivered an integrated global platform to Meetic. The platform allowed all stakeholders to work on multiple projects at once, from creative asset production to media delivery.
When Meetic began collaborating with another agency, the Adstream Platform was able to facilitate a smooth transition process. The new agency were then able to access to all projects, including those that had been archived, in one click.
Outcome
The Adstream Platform allowed all stakeholders across multiple countries the ability to access the content they needed, whenever they needed it. The centralised approach enabled all teams to work closely together with greater transparency and productivity.
Meetic’s bespoke platform now has more than 5,000 assets stored and has completed over 1,500 ad deliveries in 9 countries.
What the client has to say
“We have been working with Adstream for a couple of years to share our creative assets internally and deliver to TV channels.
The Adstream team has proven to be very available to service and train the teams. They have shown a great level of flexibility and reactivity to make tight deadlines happen, with positive and enthusiastic interactions, to multiple contact people in the team. We’re happy to continue this great collaboration.” – Julie Deffontaines, Marketing Manager Europe, Meetic.
