CompanyIndustry

What makes the world’s most powerful advertising delivery platform?

1st April 2019
Photo by Josh Hild on Unsplash

How can we make ad delivery faster and more efficient? How do we ensure brands and customers still feel connected and in control of their assets while extending the reach of our global network? Above all, what makes a great advertising distribution platform?

To keep pushing the boundaries in advertising distribution, these are the questions we need to ask ourselves every day. At Adstream, we are always looking for new ways to improve and innovate with the aim of making life easier and better for everyone involved in the process.

Ours is an industry that is always growing and changing, developing and innovating. A look back at our history is enough to show how far we’ve come. Not so long ago, ad delivery was defined in terms of manually distributing a handful of files on tape to a relatively modest number of destinations.

Today’s ad delivery is built on powerful platforms with an extensive global reach, providing a framework to get ads to exactly where they need to be, when they need to be there. We’re introducing the world to our new tool – ONE Delivery; the world’s most powerful TV and online advertising delivery platform.  ONE Delivery gives you access to a single source of truth and creates simple, streamlined processes and high-speed global distribution workflows.

Successful ad distribution brings every step of the process together on one platform so users can easily keep track of everything and enjoy greater control from start to finish. Uniting all parties in this way, linking the idea to the execution, nurtures creativity and collaboration, and makes the whole process much more efficient. With rigorous checking and optimising of every file built into ONE Delivery, brands, agencies and production houses can send their content with complete confidence that it will be delivered looking and sounding perfect at every destination.

The explosion in opportunities ushered in by the digital revolution means that advertising is now everywhere – not just in print and broadcast media but on computers, personal devices, and anywhere else our attention is focused. This means that campaigns that once comprised a dozen creative files now require hundreds or thousands, with each needing to be carefully produced, checked and distributed across the globe. At Adstream, we have made over 18 million ad deliveries, with more than 2 million ads in varying formats delivered every year. We’re excited to be expanding our range of destinations through ONE Delivery to include digital destinations.

We’ve evolved to meet the demands of our clients and welcome the opportunity to deliver ads in the number of different formats that are now available. Innovations in adtech have given us the power to constantly improve and refine our offering, helping our partners, brands and agencies enjoy the benefits this brings – like saving time and money that they can redirect into generating new creative ideas and solutions. 

By its very nature, ad delivery is a process that never stands still. At Adstream, it’s our role to provide streamlined workflows and tech-enabled solutions to keep pushing things forward. We’re always striving to set higher standards and create the frameworks that bring our clients and partners together. It’s important that we keep asking where and how we can add value and continue to explore new ways of improving our offering to make the ad delivery process quicker and easier, more effective and more efficient.

Read more about our new advertising delivery platform here. If you’d like to discuss your ad delivery needs with us, we’d love to speak to you.

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