CompanyInsights

Ensuring brands control their destiny on a global basis

7th June 2018
Procurecon Article 3

The ability of a brand to protect its values relates to the control of assets, money, processes, time and all the partners that interact with it. Historically, this has been limited to policing what stakeholders can do with and on behalf of the brand to prevent unwanted or off-message activity. By necessity, such monitoring has usually been after the fact. And has been limited to assets only – controlling what goes where and when.

Such monitoring has meant a trade off between control and efficiency – as the time taken and dependence on suppliers to provide information invariably meant a trade off between the two. This was acceptable in an environment when assets simply ran in any given media, because ‘success’ was defined by a delivery date being met and an ad appearing in the correct place.

However, in the current media environment, brand procurement and marketing departments are increasingly being held accountable for results. There is a growing requirement for a forensic analysis of marketing investment.

It’s now necessary to know definitively that the right asset is running at the right time in the right channel. And this needs to happen on a global basis, with all the other brand events that are happening simultaneously, such as product launches.

This is what the Adstream Platform is built to do. Providing control, but without limitation, so that creativity is unfettered and stakeholders can do more. Optimizing the potential of every single supplier and the entire supply chain. Protecting not just brand assets, but allowing money, investment and people to be monitored too. All on one platform. Which gives everybody the same visibility and means that projects always stay on track. Driven at all times by the brand, and no individual supplier.

The Adstream Platform is unique in providing both DAM and delivery on a global basis from end to end, and manages all content. Over a common platform used by both agencies and brands. Helping to transform the marketing supply chain and ensuring that brands are always the master of their own destinies, both now and in the future.

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