CompanyIndustry

Transforming productivity in the marketing supply chain

23rd May 2018
Procurecon Week 2

The transformation of the marketing supply chain through the deployment of digital technology promises to deliver substantial added value for global brands, with increased visibility of the delivery and usage of marketing assets and the elimination of wastage. This in turn means that more resources and budget become available for worldwide brand support and development. The Adstream Platform is an outstanding example of the transformation in productivity that can be achieved.

The savings that can be made through the implementation of this smart technology on a global basis are substantial. As the world’s leading ad tech company, Adstream are able to provide insights that demonstrate just how dramatic wastage can be. We are uniquely placed to monitor a worldwide advertising market where up to 47% of assets produced currently remain unused. By giving customers access to our platform for the sharing and approval of master materials, we can help eliminate that wastage and deliver time and cost reductions of up to 67%.

By understanding and realising the widespread wastage that exists and the potential savings that can be made, brands can now take the necessary steps to ensure that their assets are used as effectively as possible. Efficient logging and storing of assets on the platform can alone deliver cost savings of 41%. With the added assurance that brand values are being protected on a global basis.

To maximize their productivity, brands firstly need to have procurement procedures in place for their agency and media partners that closely align with their business KPI’s. Then ensure that those businesses deliver assets in the most effective and transparent way possible. For example, channeling their activity through our platform can deliver time and cost efficiency savings in transcoding of up to 52%.

By having all assets transmitted and all reporting delivered through a single platform in this way, savings in time and money during the approval and transfer process of 39% can be achieved. Working with Adstream globally provides brands with a full suite of connected solutions that seamlessly link the activities of the agencies, production houses and media companies with whom they work.

Such a partnership is key for long-term growth. Working together to define requirements in a constantly changing marketplace and then delivering technological solutions that answer them, means that brands are always sure of optimum productivity – as their suppliers are always delivering through Adstream in the most integrated and effective means possible. On a platform that is totally agency agnostic to allow for changing needs and added efficiencies over time.

At a time when all brands are focused as never before on the marketing supply chain and how to extract maximum value from it, Adstream are the global ad tech partner best able to empower great performances. Partnering for long-term efficiency and growth in a changing world.

Source data: Adstream Platform Analytics May 2018

You may also like

54.147.16.12

Book a callback

Fill out the details below

Any personal data herein is processed in accordance with Data Protection legislation. All feasible security measures are in place. Further information is available by request to the company.

Send an ad

Select your file type

Any personal data herein is processed in accordance with Data Protection legislation. All feasible security measures are in place. Further information is available by request to the company.

Book a demo

Tell us a bit about yourself

Any personal data herein is processed in accordance with Data Protection legislation. All feasible security measures are in place. Further information is available by request to the company.

Form Success

Thanks, it's been sent.