Extreme Reach Closes Deal to Acquire Adstream
Unified Global Platform Simplifies Activation of Multichannel Campaigns for Marketers, Agencies and Regional Partners New York, NY — June 9, 2021 — Extreme Reach today announces the close of its acquisition of Adstream, creating the first and only independent global platform that connects the end-to-end creative supply chain for marketers. The combined company answers the […]
Digital ad spending is on the rise, but is it delivering results?
Industry pundits project that brands will spend a collective $329.39 billion on global digital ad spend by the end of 2021. The pandemic has catalysed the growth of digital transformation across industries and as the world opens up again, there’s a sense of optimism in the air. Consumers will use digital channels to buy more […]
How Marketing Lost Control
In 2021, an increasingly fragmented media landscape is leaving many marketers feeling overwhelmed. As the resulting chaos hits bottom lines and limits potential, Adstream’s CMO Oliver Forder explores how we can begin to wrestle back control The ad industry is no stranger to chaos. Soho, the legendary heart of London’s adland, didn’t earn its manic […]