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The practical and regulatory support you need to get your content live.

2nd March 2021
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Clearing multi-national campaigns to go live can become a regulatory headache without the right experience and expertise. During this challenging and often hectic time, you may face issues such as:

  • Complex regulatory and practical compliance standards which must be met to get content live
  • Brands in-housing different aspects of campaign execution, but with limited resources
  • Streamlined agency structures due to Covid-19 putting campaign affairs in the hands of those that may not have the necessary expertise
  • Navigating complex digital supply chain ecosystems, which is time-consuming

Confusing right? We get it.

The Campaign Affairs and Production Support team is Adstream’s end-to-end cross-media campaign deployment service provider, bringing over 25 years of experience in media consulting and tactical support to help organizations plan, manage and deploy cross-media campaigns at pace and at scale globally. Our experts can help you with:

Regulatory Clearance
Each market works to a separate framework for advertising regulation, and our team are well versed in local market regulations – making those global campaigns easier to navigate. Whether food and beverage disclaimers in France or betting restrictions in the US we have got you covered

Due Diligence Legal Review & Cultural Sensitivities
Our extensive knowledge of global production has helped clients produce cross-media campaigns across a variety of verticals, including: gaming, pharma, financial services, automotive and food and beverage

Media Plan Management
Full management of your multi-channel media plan from booking stage to fulfilment. We will also liaise with 3rd parties to ensure ads are delivered on time, on plan and to spec

Trafficking & Rights Tagging
Our dedicated team will rubber-stamp your playout details in line with media buys, working with stations and media buyers to ensure that your campaign is covered. Usage rights can be tagged upon delivery with automated alerts established for any impending expiries

Usage Rights Management
Our Campaign Affairs team can vet your historical assets for usage rights expiries, meaning that you will never run content outside of contract. Our team are even on hand to assist with your renewals

Casting
For a producer, figuring out talent roles and appropriate fees can be something of a minefield. Our team work with producers to put together casting briefs and budgets in line with media and market best practice

Contracting & Background Checks
Our experienced team can provide consultation to ensure all negotiations are future-proofed to minimise risk of exposure on future media buys, including guidance on best practice insurance protocols

Production, Weather and Death & Disgrace Insurance
Production insurance is required for live action shoots, with the level of insurance unique to each production. Our team are able to advise on the appropriate insurance based on your creative brief, including Covid-19 protocols

Music
Our team can assist with music searches and negotiations and are always on hand to help with the legwork with what can be a lengthy part of the production process<

Compliance Editing
Our expert digital media operators have a wealth of expertise in delivering global campaigns on time and to budget. The team can ensure your cross-media campaign is edited to compliance and version requirements for TV, OLV, Social, DOOH, BVOD, VOD, Print and Cinema. Including any last-minute support to amend legal supers, end frames, phone numbers or URLs. This process is managed within the Adstream Platform providing a full audit trail via online approvals and annotations

Audio Mixing and Compliance
Our experience in end-to-end management of the audio process includes stereo mixing and attenuating audio ensuring compliance with the necessary standards for global deployment

Audio Attenuation
Rely on our experience in stereo mixing from supplied source stems. As part of our end-to-end capabilities, we provide complete re-version edits to our clients

Clocking
Clocking requirements differ by market and by media and our Production Support team are on hand to advise and implement appropriate clocking and identing for cross-media delivery

Harding PSE Testing
Guidance can be provided at the beginning, middle and end of the creative/production process to ensure your creative is PSE compliant across all media output and adheres to best practice standards

Burnt-In Subtitling
Our Production Support team can apply burnt-in subtitles enabling brand content to be accessible and socialised on any platform. Our efficient platform ensures safety of approvals prior to publication, upholding and reinforcing brand identity and guidelines

Legal Super Compliance Consulting
Our expert knowledge in regulatory clearance can be leveraged to implement legal supers to support claims, including guidance on duration, placement, height and links for calls to action

Archiving
Reconciling and Archiving your production masters complete with usage rights, contracts and delivery data gives you a complete audit trail. Using our Cybrarian service you can benefit from the peace of mind that your information is safely tucked away, readily available for re-runs, usage extensions or re-edits

Peace Of Mind  |  24/7 Expertise  |  Partnership  –  There When You Need Us

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