CompanyIndustryInsights

Webinar: Managing Talent and Assets, Adstream and TTC

25th September 2018
ADSTREAM WebinarArtboard 2

In case you missed it! Adstream and The TEAM Companies, joined by 140 NYC a Verizon agency, hosted a webinar last month on Managing Talent and Asset Rights.  Check out the summary below.  To download the recording,  just fill in the form and you will be redirected to the download page. We had 750 attendees and a lot of questions, feel free to reach out with your own!

Webinar Summary

Talent and rights management can be complex when your campaign is created by multiple partners, distributed across multiple media channels for use in multiple jurisdictions. Knowing who is using what asset and where, and when usage rights expire for each element and talent in a given asset is critical. Having the right information and asset management tools can help you avoid costly oversights.

Download the recording to hear speakers from 140 NYC (Verizon’s in-house agency), ad tech provider Adstream and talent/rights management firm The TEAM Companies will explore the common and costly mistakes brands and agencies frequently make in rights management. You’ll find out:

  • Why companies benefit from using a single source to track rights
  • Why rights need to be negotiated on all components
  • What the consequences are when assets are used outside of the negotiated terms

Speakers

Debra Horvath
Business Affairs
140 NYC

Deb heads up business affairs for 140 NYC, the in-house agency for Verizon, overseeing both production business and talent management. She is a seasoned business affairs manager, previously working at TBWA Chiat Day and Young & Rubicam.

Mark Egmon
VP, Marketing &
Corp. Communications
The TEAM Companies

Mark was an early entrant in the field of branded entertainment and understands the business challenges that production and post-production companies face when taking on more comprehensive roles in the creation of multichannel content.

Mark Smith
Business Development
Director
Adstream

As the leader of the North American and LatAm sales teams for Adstream America, Mark brings over 13 years of sales and professional development experience to the team.

Download Here

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