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What is a Digital Asset Management system (DAM)?
Today a significant portion of marketing effort is directed to digital channels such as; company websites, mobile phones, Facebook, YouTube etc. Beneath all of these activities are digital assets; documents, images, video, audio files, all which are stored in computer systems or in the cloud. DAM manages all these different asset formats, enabling you to get more visibility and control over all the assets your organisation creates.
By reading this e-book you will understand:
- What is a marketing digital asset management system (DAM)
- Functions and features of a marketing DAM
- Signs that show you need a marketing DAM
- What challenges does a marketing DAM address
- Why you will need a marketing DAM tomorrow
- How your business could use a marketing DAM
- Which marketing DAM is right for you
To discover the full advantages and possibilities of using DAM, please click here to download.
