There are 2 ways to submit a TVC to Adstream.
- Continuous file: If you are providing your own clapper board, follow Adstream Continuous File Guidelines
- Essence only: Submit TVC video only. Adstream auto-generates and applies clapper board based on ordering metadata. E.g., 30 sec TVC uploaded as 30 sec file, no lead in or out.
Continuous File Guidelines
Clapper details must include:
- Key Number
- Aspect Ratio
- Production Date
- Stereo OR Mute Audio
- OP48/OP59 Compliant (AU only)
Pre & Post Roll
8 seconds of still image clapper board.
Must be completely silent with no audio pop followed by 2 seconds of black.
TVC must start at exactly 10 seconds plus 3 seconds of black at the end of the commercial.
|Clapper board||8 sec||00:00:00:00 – 00:00:07:24|
|Black||1 sec and 24frames||00:00:08:00 – 00:00:09:24|
|Black w/ 1st Frame Indicator*||1 frame||00:00:09:24 – 00:00:09:24|
(first and last 12 frames must be mute)
|30 sec||00:00:10:00 – 00:00:39:24|
|Black||3 sec||00:00:40:00 – 00:00:42:24|
*A small white square must be placed top right-hand corner of active picture in the black frame immediately before first active frame of vision
HD File Specifications (Continuous and Essence only)
ProRes 422, LT or HQ 1080i/50 Avid DNxHD 1080i/50 XDCAMHD 1080i/50i Codec ProRes DNxHD 120 8-BIT XDCAMHD 50 PAL (4:2:2) Container MOV MOV of MXF MXF Profile 422, LT or HQ 1080i DNxHD SQ 8-bit MPEG-2 422P@HL Chroma subsample 4:2:2 Field 1080i Upper field Frame size 1920×1080 Frame rate 25fps Aspect ratio 16:9 GOP structure Long/Open GOP Adobe Presets ProRes 422
ProRes 422 HQ
ProRes 422 LT 720
ProRes 422 or HQ 1080i/50 Avid DNxHD 1080i/50 XDCAMHD 1080i/50i Codec PCM (uncompressed) Sample Rate 48kHz Bit Rate 16bit (Little Endian) Channels Stereo
SD File Specifications (Continuous and Essence only)
IMX 50 Mpeg2 ProRes 422, LT or HQ Codec IMX 50 PAL ProRes Container MPG or MXF MOV Profile 422P@ML 422 or HQ Chroma subsample 4:2:2 Field Upper field Frame size 720×576 (608 incl. VBI) (PAL) 720×576 (PAL) Frame rate 25fps Aspect ratio 16:9 GOP structure I Frame (IMX 50) Adobe Presets IMX50 ProRes422 720×576
ProRes422 LT 720×576
ProRes422 HQ 720×576
IMX 50 Mpeg2 ProRes 422 or HQ Codec PCM (uncompressed) Sample Rate 48kHz Bit Rate 16bit (Little Endian) 16bit Integer (Little Endian) Channels Stereo
File Requirements (Continuous and Essence only)
HD SD Video TV format HDTV PAL Aspect ratio 16:9 16:9 FHA Title safe 16:9 Video signals Comply with ITU-R BT.709-5 and should not exceed specified limits Comply with ITU-R BT.601 and should not exceed specified limits Video levels Video levels should not exceed 700mv, or fall below 0mv gamut out of legal safe
Following EBU recommendation Rec.103-2000 will allow a small tolerance, assuming no more than 1% of the active picture is in error.
Luminance Between 1 – 100% (ie between -7mV and 721mV) RGB levels Between 1 – 100% (ie between -35mV and 735mV) Audio ITU-R 1770-3
All commercial soundtracks must be measured using ITU-R BS 1770-3 loudness meter to ensure compliance to the following delivery specification:
Refer to Free TV OP59 for correct loudness measurement and management techniques.
Reference level 1kHz @ -20dBFS Integrated loudness program -24 LKFS Target level tolerance +/-1 LU Maximum true peak On the digital scale, audio must not exceed -2dB as measured on a true peak meter 12 frames of silence Australia: TVC must contain 12 frames of complete silence: no voiceover, active dialogue, music, effects or atmos at the beginning and end of TVC. E.g., 30 sec begins at 00:00:00:00, audio must begin 00:00:00:12 and end 00:00:29:13.
New Zealand: Not required
Australia New Zealand Key number No more than 12 alphanumeric characters. Dashes, slashes, and hyphens treated as spaces and ignored. No more than 12 alphanumeric characters. Dashes, slashes, and hyphens treated as spaces and ignored.
Must follow advertiser / duration / unique reference format e.g. ABS 030 0001 and ABC 015 0002. This ensures advertiser and duration are easily identifiable and that no two dubs from a single advertiser will ever have the same last four digits. The ‘R’ suffix (e.g., ABS 030 0001R) must only be used to denote a technical amendment. Any change to the actual contents of the commercial requires a new key number.
Clearance Material must be cleared through Commercials Advice (CAD) before broadcast. A CAD approval number must be obtained. Material must be cleared through Commercial Approval Bureau (CAB) before broadcast. A CAB approval number must be obtained. Digital delivery Please refer to Operational Practice OP-29 Please refer to Commercial Production Standards
One Delivery Team: 8:30-8pm AEST
AU: 1800 953 863
NZ: 0800 480 423