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Adstream & Innovid launch an omnichannel creative management solution

14th January 2021

By Geoff Hoffmann, Chief Revenue Officer

The move of consumers to digitally-enabled touch-points has provided advertisers with opportunities to sharpen performance, creativity, and brand connections. At the same time, it has increased complexities in the advertising ecosystem for brands and agencies alike. 

Recognizing the challenge and the opportunity ahead for brands, we are happy to announce a brand new integration with our partners at Innovid. Bringing a solution for managing creative seamlessly across linear and digital video will help the advertising ecosystem better control and scale up their video content supply chain.

“Innovid is always looking for ways to streamline our clients’ workflow, eliminating any and all unnecessary manual work. No matter how it’s served, or where it ends up, an ad is an ad to your audience. We firmly believe technology should make life easier and we’re excited for our partnership with Adstream to make that mindset a reality.”
Tal Chalozin, Co-Founder & CTO, Innovid

Brands and agencies are struggling with the demand for more niche, personalized content at scale during their campaign deployment. Cross-media video campaign execution continues to rely on a diverse ecosystem of players managing the content and its associated data.

The workflow models currently in use for campaign deployments have remained siloed and primarily unchanged from the times when linear TV was the only option for advertisers. Local market personalization is a workload-heavy task, resulting in higher costs and scale limitations.

Introducing Innovid on Adstream
As of today, our customers will be able to streamline the process of delivering their ads from Adstream’s world-class delivery platform to their Innovid asset library, ready for activation as soon as it’s approved.

Initially available to our customers in North America, this solution will roll out internationally later this year.

Key benefits of the new solution include:

Increased Speed To Market
Internal Adstream research shows that creative and media teams spend up to 3 days chasing video creative and readying it for digital campaign activations. They can cut that time down to as little as a few hours by delivering via Adstream across both linear and digitally-enabled channels.

Secure Pipeline Of Content
Brands that manage content in the Adstream platform have the peace of mind that only approved content is deployed to Innovid’s digital destinations. 

Increased Creative Visibility
Brand teams and Agencies have now complete visibility over every single asset across all video destinations, so they know where, when, and how assets are being used across linear, social, CTV, mobile.

Speak to a member of our team to find out more about how you can take advantage of this new solution today.

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