Sonia started her career in the online business by joining Monster at its launch in Spain (www.monster.com) being instrumental to its success by wining key major international accounts.
With a passion for technology, the digital world and photography, in 2004 she launched the Madrid office of Getty Images (www.gettyimages.com) entering the media and advertising business.
Sonia has worked with advertising agencies such as BBDO, Publicis, McCann Erickson, Young & Rubicam as well as with the leading publishing groups in Spain: PRISA, Recoletos, Hachette Filipacchi, G+J and Zeta group.
She has also worked in the Spanish incipient digital distribution industry before joining adstream.
A native Spanish, she is also fluent in English and French.