06/02/2009
BEAM.TV, the world leading distributor of TV advertising content, is delighted to announce the launch of a partnership with Adstream, the market leading provider of digital asset management services, in a move that will deliver enormous benefits to clients across the global advertising community.
Under our arrangement, BEAM.TV will introduce Adstream services and software as a value-add proposition to its clients, while Adstream will manage BEAM.TV’s advertising distribution and sell BEAM.TV products to clients through its offices in 23 countries. BEAM.TV clients will have access to Adstream’s workflow and delivery products direct from their existing BEAM.TV interface. Adstream clients will be able to utilise BEAM.TV’s well established specialised services, including delivery of material for awards ceremonies, digital signage solutions and subtitling services. Clients of both companies will benefit from a combined team of over 60 developers and an impressive array of product enhancements that are scheduled for release in the first half of 2009.
Having built its reputation with agencies throughout the UK, BEAM.TV has seen a steady increase in demand for its services further afield. Agency groups around the world have increasingly sought to rationalise their global account management and address inefficiencies such as the cost of TV production and the way in which finished advertisements are digitally managed.
The Mill’s chief executive, Robin Shenfield said: “Adstream and BEAM.TV’s combined offering creates a service that will simplify and enhance the implementation of global advertising campaigns. In addition to securing these savings, the joint venture offers even greater significance in terms of the role we can play in helping our clients protect their brands by ensuring our technology enhances their brand values.”
Adstream chief executive Gerard Barron, said: “We have watched BEAM.TV’s product evolve over the years into the comprehensive TV production solution we see today. Combined with Adstream’s workflow tools it makes enormous sense for agencies and their clients. An environment where clients continue with their current supplier relationships, but have access to the products and services of both companies is a significant breakthrough and this level of co-operation is a fantastic development for the advertising industry.”