Communiqués

Global HD commercials delivery extends adstream offering

Multinational media technology group Adstream has just handled the transfer of some of the first HD commercial content to be delivered around the world, proving that global HD commercial delivery isn't coming - it's already here.

The content has been delivered in a range of markets, including USA, Canada and Holland for broadcast, and the UK for cinema distribution. With all major broadcasters in the Netherlands - including STER, RTL and SBS - now broadcasting all of their channels via HD, Adstream Netherlands has recently worked with all the key broadcast players helping them through the HD test phase. Adstream Netherlands now provides the first network in the country with proven capability to deliver commercials in HD directly to broadcasters.

Taco at Adstream Netherlands said: "All elements of postproduction output are now in HD. Of course SD is still there, but with broadcasters such as SBS all deliveries are now HD as standard. This is a huge step for us now to be able to handle the delivery of HD commercial content."

Meanwhile, Adstream USA has just completed the management and distribution of an HD TV Delivery campaign to Canada and the USA direct to TV Stations. A total of 10 spots were delivered for this GSPSF/Specialized campaign.

Emmelie Forsyth, head of broadcast, Adstream USA, said: "The majority of broadcasters in the US accept HD files and play-out in HD. The Canadian market is also increasing its HD capabilities. This campaign is the first of its kind for Adstream USA, and in fact was a first for any Adstream office globally. Adstream is HD ready for TV deliveries in the USA and Canada, it's time to spread the word