1. What Types of Information Does Adstream Collect About its Website Users?
• Personal Information. “Personal Information” is information that identifies
you as an individual or relates to an identifiable individual, including: name,
title, company name, job function, expertise, postal address, telephone
number, or email address. If you submit any Personal Information relating to
other people to us or to our service providers in connection with the Sites,
you represent that you have the authority to do so and to permit us to use
• Other Information. “Other Information” is any information that does not
reveal your specific identity or does not directly relate to an identifiable
individual. This might include, for instance, browser and device information;
App usage data; information collected through cookies, pixel tags, and other
technologies; demographic information and other information provided by
you; or aggregated information. We use this information to facilitate our
operation of the Sites and for other purposes described below.
• IP Address. Your “IP Address” is a number that is automatically assigned to
the computer that you are using by your Internet Service Provider (ISP). An IP
Address may be identified and logged automatically in our server log files
whenever you access the Sites, along with the time of the visit and the
page(s) that you visited. Collecting IP Addresses is standard practice and is
done automatically by many websites, applications and other services.
Adstream uses IP Addresses to calculate usage levels of the Sites, help
diagnose problems with its servers, administer the Sites, and monitoring the
regions from which you navigate to Adstream’s Sites.
2. How Does Adstream Collect Information?
Personal Information. We and our service providers may collect Personal Information in a variety of ways, including:
• Through the Sites: We may collect Personal Information through the Sites,
e.g., when you request a free trial or demo, register for a webinar, contact us,
subscribe to our email newsletter or Insights, download content (e.g.
whitepapers), or register to use our Sites.
• Offline: We may collect Personal Information from you offline, such as when
you attend one of our events, during phone calls with sales representatives,
or when you contact customer service.
• Through You: Adstream may collect information such as your location or
your preferred means of communication when you voluntarily provide it.
Unless combined with Personal Information, this information does not
personally identify you or any other user of the Sites. Note that there is no
legal obligation for you to provide us with personal information and any
information collected by us will be provided by you at your own will and with
• Information From Other Sources: In order to enhance our ability to provide
relevant marketing, offers, and services to you, we may obtain information
about you from other sources, such as public databases, joint marketing
partners, social media platforms, as well as from other third parties.
3. Other Information. We and our service providers may collect Other Information in
a variety of ways, including:
• Through Your Browser or Device: Certain information is collected by most
browsers or automatically through your device, such as your Media Access
Control (MAC) address, computer type (Windows or Macintosh), screen
resolution, operating system name and version, device manufacturer and
model, language, Internet browser type and version, and the name and
version of the Sites (such as the Apps) you are using.
• Through Your Use of the Apps: When you download and use an App, we
and our service providers may track and collect App usage data, such as the
date and time the App on your device accesses our servers and what
information and files have been downloaded to the App based on your
• Through Cookies and Other Similar Technologies: Cookies and other
similar technologies may be used to collect Other Information. We may use
third parties to serve advertisements on other websites that may be of
interest to you, based on information collected about your use of our Sites
and other websites. To do so, these companies may place or recognize a
unique cookie on your browser (including through the use of pixel tags and
web beacons). Please review our Cookies Policy for more information.
Adstream does not recognize automated browser signals regarding tracking
mechanisms, which may include ‘do not track’ instructions.
Adstream also uses web analytics services, which currently include Google
Analytics and Marketo Marketing Automation Software.
Google Analytics is a web analytics service provided by Google Inc.
analyze how users use the Domains. The information generated about
Domain usage (including your shortened IP address) is transmitted to Google
in the U.S. This information is used to evaluate visitors’ use of the Domain,
compile statistical reports on Domain activity, and provide other services
related to the Site and Internet use. Google may also collect information
about Domain visitors’ use of other websites. For more information about
Google Analytics, or to opt out of Google Analytics, please go to:
Marketo Marketing Automation Software is a web service that gives us data
• By Aggregating Information: Aggregated Personal Information does not
personally identify you or any other user of the Sites (for example, we may
aggregate Personal Information to calculate the percentage of our users who
have a particular telephone area code).
4. How Does Adstream Use Personal Information?
We may use Personal Information:
• To respond to your inquiries and fulfill your requests, such as to send you
• To send administrative information to you, for example, information regarding
the Sites and changes to our terms, conditions, and policies.
• To communicate with you and provide you with related customer service.
• To send you marketing communications, including via email and SMS in
compliance with applicable laws, that we believe may be of interest to you.
• To personalize your experience on the Sites by presenting products and
offers tailored to you.
• To allow you to participate in sweepstakes, contests and similar promotions
and to administer these activities. Some of these activities have additional
rules, which could contain additional information about how we use and
disclose your Personal Information, so we suggest that you read these rules
• For our business purposes, such as data analysis, audits, fraud monitoring
and prevention, developing new products, enhancing, improving or
modifying our Sites and services, identifying usage trends, determining the
effectiveness of our promotional campaigns and operating and expanding
our business activities.
• As we believe to be necessary or appropriate: (a) under applicable law,
including laws outside your country of residence; (b) to comply with legal
process; (c) to respond to requests from public and government authorities
including public and government authorities outside your country of
residence; (d) to enforce our terms and conditions; (e) to protect our
operations or those of any of our Affiliates; (f) to protect our rights, privacy,
safety or property, and/or that of our Affiliates, you or others; and (g) to allow
us to pursue available remedies or limit the damages that we may sustain.
5. How Will Adstream Share Personal Information It Receives?
Information about our users is an integral part of our business. We only share your
We may disclose Personal Information to our Affiliates for the purposes described
the jointly-used Personal Information.
Third-Party Business Partners:
Adstream partners with a variety of businesses and works closely with them to
market or sell products or services. In certain situations, these businesses operate
within the Sites. We may disclose Personal Information to our partners for the
purposes described above. Some of our third-party business partners may cosponsor
events and other offerings with Adstream. We may share Personal
Information with these co-sponsors when you sign up for events or offerings to
allow our partners to send you marketing communications and information that
may be of interest to you, as permitted under applicable law.
Agents and Service Providers:
We contract with other companies and people to perform tasks on our behalf and
may share your Personal Information with them to provide products or services to
you, or to otherwise communicate with you, such as to provide marketing or offers
on our behalf. Examples may include removing repetitive information from
customer lists, analyzing data, providing marketing assistance, conducting billing,
processing credit card payments, engaging technical support for our services,
providing customer service, and performing analysis related to our products or
services. We may also provide your Personal Information to agents and service
providers to verify or compile aggregate usage data that we provide to our
partners. When we share this information in this way, we seek to require the agent
or service provider to maintain the privacy, confidentiality and security of the
Adstream Insights and Social Media Pages:
Personal Information may also be disclosed by you through the Sites, on message
boards, chat, profile pages and blogs and other services to which you are able to
post information and materials (including, without limitation, our Adstream Insights,
at http://www.adstream.com/insights and the Social Media Pages). This information
may appear in public ways, such as through search engines or other publicly
available platforms, and may be “crawled” or searched by third parties. Please do
not post any information that you do not want to reveal to the public at large.