Adstream UAE launches
Nov 18, 2011
Adstream has recently signed a joint venture deal with the media
technologies arm of twofour54 intaj. The deal means that twofour54
intaj will now become the exclusive provider of Adstream services
in the Middle East, making it the one-stop-shop for advertisers,
agencies, production agents, publishers and broadcasters that want
to take advantage of Adstream's leading digital solutions and
services.
The partnership with twofour54 intaj in the Middle East is part
of Adstream's robust expansion strategy that has seen extended
operations in South Africa and Asia along with a growing global
presence and cross-media solutions across Europe, US and Latin
America in recent months.
Adstream CEO, Gerard Barron said:
"Adstream chose the UAE for its latest international expansion
because it is a hub for a lot of our global brand advertisers. We
saw what twofour54 was achieving and we felt they were a wonderful
partner for us. Adstream's entry into the Middle East alongside
twofour54 will help media companies by offering Adstream's digital
workflow solutions. It gives them more control and transparency of
whats going on".
Wayne Borg, Deputy CEO and Chief Operating Officer at twofour54
added:
"Adstream's technology which allows users to digitally manage
advertising assets across TV, Radio, Print and Online Media, is
helping to redefine the global advertising industry. Signing this
exclusive partnership is yet another example of twofour54 actively
responding to market demands for services and expertise that meet
international standards."
Adstream's UAE offer will be headed up by Ian Belzar. Ian joined
Adstream in 2004 progressing quickly from the operational side of
the business to be a driving force within, and later leader of, the
UK Sales force. Ian has been an integral part of the company's
rapid growth instigating international workflows for clients as the
company's global footprint has expanded.
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